Dental SEO helps in listing your dental website at the top of the search engine results. It also helps in improving the dental website’s local ranking which is listed on Google Maps. Today people rely on Google Maps to reach out to their services in needs. Patients look for dental hospitals based on their locality. Thus it is important for the dentists to list their services on Google maps and top the local ranking by implementing the right digital SEO strategies. Here you would know about the various techniques to be followed to top your dental website in the Google Maps local ranking. You can know More Here on improving the visibility of SEO for dental practices.
Check For Your Dental Practice Listing
Before improving the local ranking of the dental website on Google maps, make sure that your dental practice is listed on Google Maps. For listing any business on Google Maps it is required to set up an account in Google My Business. This would help in listing your dental practice in Google maps based on your locality.
You must provide the name, address and phone number of dental practice that is to be listed in Google Maps. Make sure that you offer the right information about your dental business. You can also include your website, photos and other required details in the listing. It is important to know that setting up an account in Google My Business only lists your dental practice on Google Maps. One must follow certain SEO techniques to top the listing in Google Maps. This is because several factors influence the ranking of a dental practice in Google Maps.
Ways To Improve The Ranking On Google Maps Listing
It is obvious that search engines offer the results based on the searches of people looking for required information. A dental practice with stern local competition must focus on the listing of their dental business. Google Maps listing is based on three major areas namely relevance, distance and prominence.
When there is a relevance in the search to your business name then it is likely that your dental practice would be listed in the Google Maps. If the search is based on the city/town then Google lists the dental practice based on the location details provided during registration in Google My Business. If the search term is based on distance say dentist near me, then Google compares the distance of various other dental practices available in Google Maps.
IP locations of persons performing the search can help to calculate the distance from their location to the dental practice located in the surrounding areas. The dentist closely located must be listed but this does not work all the time due to the local competition. This is because Google listing is based on several other factors. SEO techniques in quite important in increasing the popularity of your dental practice. They have to concentrate on improving the backlink profile and create a link building based on the guidelines of Google. Make sure that you follow the standard SEO practices. To improve the prominence of your dental practice based on the location you have to concentrate on dental reviews and citations.
A clear idea of the factors to be considered to improve the ranking in Google Maps can help to improve your business. The above tips would be of great help for dentists who have just established their practice.