The world is facing the most difficult times of COVID-19, and restaurants are missing the noisy kitchen with high levels of energy. Thus, every sector in the field of hospitality has been looking into new and unique methodologies to stay active by not giving up on their real goals. The era has seen the gradual shift towards delivery vendor system, pickup system, and with the pandemic, it is a necessity to come up with new restaurant Marketing Ideas. Not as easy as it’s said when it comes to adapting to a more modern method or bring about change to the operation’s core. Let’s find out more on the inspirational and innovative marketing plans that restaurants can consider adopting.
Inventive Restaurant Marketing Strategies
- Selling Combo of Cocktail with Meals
Purchasing a meal itself is a boon, but again the experience of going to a restaurant to dine is irreplaceable. Selling a combo of cocktail with meals allow customers to put together their choice of food with drinks from the comfort of their homes. Selling such combos allows regular restaurant-goers to have a different experience which is still appealing. This strategy not only gives customers the benefit of having restaurant quality food but also provides the restaurant with an agile opportunity in covering rent and labour charges and make some profit.
- Using Digital Media to teach Cooking Lessons
The knowledge of culinary art is enhanced through the unlimited supply of tutorials screened across youtube and masterclass. But it is difficult to completely copy and make the way it’s shown in videos, but these tutorials serve as the guiding light in times like this. Progress is shown by sharing videos, connecting to shows conducted by renowned chefs who take the world into their kitchen via Instagram and Facebook. These chefs not only showcase their recipes but also provide their viewers with methods that once used to be a secret.
- Sharing is Caring
There is a secret recipe behind every restaurant’s success story. Some recipes keep getting an update while some stick to tradition. Many well-known brands have a fan base following irrespective of social distancing norms. Realizing the cravings shown by foodies, many top brands have published many of their hidden recipes to the public. Through this strategy, major food brands showcase their care for their loyal customers and also deliver the message that they are built to stay. This process also helps in improving engagement with customers through digital media, primarily through social media platforms.
- Build a link with both Public and Consumers
With more than a million restaurants trying to survive through these tough times, enforcing a unique relationship between regular customers and the restaurant will allow their brands to stay afloat and gives the confidence to march towards their goals. It might seem simple, but the hardest and the most important is to make consumers feel good. Though the hospitality industry has been hit with difficult times during this pandemic, customers are still expecting hotels and restaurants to give them a similar comfort and journey as what they would have experienced before COVID. The process towards achieving the same might take longer, but the restaurants hear consumer voices.