Any business that wants more customers online needs to invest in SEO tactics and become the master of search engines. Caseo has dozens of strategies to improve a site’s ranking, including keywords, link structure and local SEO, about which you can find out more here. This write-up focuses on only one tactic – creating quality content.
When you generate lousy content, you meet the wrath of Google as it weeds out those search results which have poor content. So, how do you create content that helps your website to gain the top ranks? Here are three SEO tactics that help improve the quality of your content. They may appear commonplace, but that’s precisely why they are overlooked. Practice them, and your website won’t lack for organic traffic.
· Don’t Stuff Keywords, Use LSI
How does Google know what a page talks about? It’s through keywords. It is why a decade ago, people used keywords repeatedly in their content. It signalled the search engines that the page was relevant to that particular term. The logic is if by using a keyword ten times in the content, rank 5 was achieved, then by using it 20 times would get you the top position.
The strategy to stuff keywords in content worked for some time. Today, Google uses the time a user spends on your page as a metric. If a user stays on your site for longer, the search engine assumes you have relevant content. But if your content is stuffed with keywords and reads like a boring, scientific journal, then a user is going to jump to another site very quickly. This jump tells Google that your content is not worth a rank on the top page.
Instead of abusing keywords, use LSI keywords in the content. If the article is 500 words long, use the keyword 2 to 3 times and for the rest of the content utilize Latent Semantic Indexing keywords.
· Make Use Of Less Crowded Keywords
Using the most relevant keyword is no more the best strategy for your content. When thousands upon thousands of people are already employing that keyword, the probability of your content ranking high reduces. A better SEO strategy for quality content is to focus on unique keywords that are relevant to the topic but used by fewer people. By forgoing crowded keyword, you have to put in less effort to rank higher!
Another trick is to pick a keyword and its synonyms where they complement each other. It helps in generating content that sounds natural to the reader.
· Generate Unique, Relevant Content
The last SEO tactic and a sure-fire method is to create unique and relevant content. When content is well-written and useful to a reader, it will get more eyeballs. As more people read it, Google will rank it higher. Therefore, instead of recycling the same information, put effort into providing something unique for the reader.